Vision

The influencer marketing industry is growing by approximately 30% each year, while traditional advertising is declining and becoming increasingly ineffective at reaching Generation Z and Millennials. Worldwide, there are over 303 million influencers (around 47,000 in Switzerland) and 5.17 billion social media users. In 2023, influencer marketing generated approximately USD 250 billion globally (around CHF 100 million in Switzerland).

Until now, collaborations between brands and influencers, as well as campaign management, have primarily been handled through agencies. This manual intermediary process can consume up to 50% of the campaign budget and is mainly designed for companies with existing social media expertise and macro-influencers with more than 50,000 followers.

winfluence is the world's first and only self-service marketplace that fully automates influencer marketing campaigns. Creating a campaign brief is as simple as ordering a pizza. Once a campaign is published, winfluence's AI identifies the influencers with the highest compatibility for the brand. Our data demonstrates that multiple micro-influencers often deliver better performance than a single celebrity or VIP influencer. For this reason, campaigns are offered to carefully selected clusters of micro-influencers.

Influencer compensation is calculated dynamically based on individual performance KPIs. Payments are processed securely and in full compliance with Swiss law. Our vision is to help brands maximize value through our subscription-based model while continuously optimizing influencer clusters—similar to how Google Ads continuously improves campaign performance.